YouTube –
Share Your Awesome

Role: Art Direction, CONCEPT

YouTube India briefed us to create a campaign to encourage more local talent to become a creator and share their content on YouTube.

Working as part of a creative team we developed the idea to get people excited to 'Share Your Awesome' and become a #YouTuber. I developed a bold and young art direction and catchy gifs to inspire, alongside a landing page with information on how to get started. Throughout I worked closely with our client, leading presentations and overseeing the design execution.