We Farm

Role: Art Direction, Lead Design
Agency: ELSE

Bringing the internet to people without the internet – WeFarm is a pioneering social enterprise. As a peer-to-peer communication platform it helps smallholder farmers in developing countries to share ideas and crowdsource solutions across continents and languages via simple SMS messages.

With the team at SomeOne/Else and working closely with our client I developed the design solution for the responsive web platform. Inspired by digital product design I focused on simplicity and creating a friendly, intuitive UI design language.

WeFarm won the Google Impact Challenge in 2014 as one of 10 projects to make a better world, faster.


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