Role: Art Direction, Lead Design
Agency: ELSE

Urica is a revolutionary early payment platform aiming to ease cashflow for small and medium businesses in the UK. As an innovative service with the potential to disrupt traditional financial services SomeOne developed Urica's branding dramatising its mission as a protest movement.

For the responsive website I evolved the punchy graphic language into digital making sure Urica stands out within its industry and introduced a scrolling animation on the homepage to tell the story of the service in a simple and straight-forward way.

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