Need for Speed –
Agency: AKQA Amsterdam
For the launch of the EA racing game Need for Speed Rivals I worked with the team at AKQA on proposals for the global launch campaign.
Will you cross the line? was the challenge to players as they needed to chose which side they're on – Will they serve the Force for law and order or are they ready to join the Racers to win at any price?
I developed storyboards for TVCs and outdoor-campaign proposals as we dramatised both sides competing to recruit players, making their choice between honour and glory.
Storyboards – TVC proposals
Outdoor campaign proposal: The Racers and the Force competing to recruit players