Role: ART DIRECTION
Collaborating with Lost Boys and Honda we created the ultimate speed selfie, as a social and experiential campaign that created buzz around the launch of the new Honda Civic Type R at the Geneva International Motor Show.
We designed a bespoke video booth for visitors to become fully immersed into the experience of accelerating in the new Honda Civic Type R and captured their experience in super-slow motion allowing visitors to share their #RaceFace video afterwards on their social channels.
Video booth concept
Making of – Geneva Motor Show 2015