Honda –
RaceFace

Role: ART DIRECTION
PRODUCTION: B-REEL
 

Collaborating with Lost Boys and Honda we created the ultimate speed selfie, as a social and experiential campaign that created buzz around the launch of the new Honda Civic Type R at the Geneva International Motor Show.

We designed a bespoke video booth for visitors to become fully immersed into the experience of accelerating in the new Honda Civic Type R and captured their experience in super-slow motion allowing visitors to share their #RaceFace video afterwards on their social channels.
 

Creativity Online, 04/03/2015
The Drum, 05/03/2015
Creative Review, 04/03/2015

 
 

Moodboard

 

Video booth concept

 

Making of – Geneva Motor Show 2015

B-REEL CASE STUDY

 

 

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