Role: Art Direction, Concept, Lead Design
Date: 09.2012
Client: MOO

How great would it be if you could just hold a business card to your phone and directly save all its contact data? That's why MOO has released NFC enabled business cards, bringing our online and offline identities closer.

For the Beta-phase they launched an Android app allowing users to customize their NFC business cards with a URL, phone number, map or social network link.

I designed and art directed this app – the first of a suite of apps establishing MOO's brand identity in the mobile space. Collaborating closely with UX we created a design solution for Android phones and tablets across different resolutions.

Google Play Store
The Next Web article, 14/02/2013

Role: Lead Design, Concept, Art Direction
Date: 06.2011
Agency: LBi London

M&S, having a reputation for high quality food, wanted to launch a microsite for Christmas allowing customers to order their festive dinner online and collect it in-store.

As lead designer for M&S I worked closely with UX on the pitch and then art directed this project. We created a look & feel that transfers the shop’s high quality experience online, being festive while contemporary and elegant. The design focused on making the user journey as easy and convenient as possible.

The launch of the service contributed to a boost in Christmas sales for M&S in 2011, with a 12% increase in orders and over 12.000 turkeys sold in the UK.


christmasfood.marksandspencer.com

Role: Lead Design
Date: 10.2011
Agency: LBi London


For the relaunch of  BT Business I led the design of the 'Products & Services’ section, collaborating closely with the User Experience team.

A main focus of the communication strategy was to rebrand BT Business as a progressive technology provider. The design solution expresses concepts of speed, light and transparency with glass-panels floating over a dynamic background.

Each template consists of modular panels allowing the client to customise content via CMS. 


business.bt.com/products-and-services

Role: Concept, Art Direction
Date: 04.2012
Agency: AKQA Amsterdam


For the launch of the new Mini John Cooper Works GP I worked with the team at AKQA Amsterdam to create an innovative social media campaign.

Through a competition we reached out to bloggers and influencers from the passionate fan-community exclusively revealing the new features and inviting them to share this content with their followers. Each click on their shares, tweets and blog posts added to their score – so players needed to inspire their followers to click or re-share their content. In order to track the received clicks from various platforms we introduced an innovative mechanic: a unique URL is generated for each player to share.

Collaborating closely with the strategy and technology teams I developed the creative concept from the initial idea, proposing functionality and content and creating the overall art direction.

www.facebook.com/MINI

Role: Lead Design
Date: 07.2011
Agency: LBi London


BT Global Services is a leading communication and technology services provider for large businesses. Repositioning the brand as a thought-leader and trusted IT expert we created a new design and content strategy – featuring expert knowledge as well as conversations from social channels such as LinkedIn and Twitter.

Working closely with the design director we developed the styleguide defining the visual language for their new digital presence.

Role: Lead Design, Concept, Illustration, Art Direction
Date: 04.2011
Agency: LBi London

Brothers is an independent cider brewer founded by three brothers at Glastonbury festival. Pitching a digital strategy for them I led the design for the website and created an original concept to express their values as a fun, free-spirited and innovative brand.

My idea was for the site to be an interactive family tree which grows with every post on Facebook, Twitter or YouTube – allowing the Brothers community to become part of the site. As the tree grows it creates an endless dynamic site, bringing all social feeds together into a single activity stream around the brand.

Visually I translated their brand language into a more contemporary and fresh look & feel, using  a playful illustration style and paper-cut to create an unexpected and tactile interface.

Role: Lead Design
Date: 05.2012
Agency: Saint London


Kopparberg’s new campaign “ün-established" dramatised its values as a creative, nonconformist and youthful brand.

Relaunching the Kopparberg site and social channels for the new campaign I worked closely with the creative concept team creating a consistent brand experience.


www.kopparberg.co.uk

Role: Lead Design, Concept, Art Direction
Date: 10.2009
Agency: DRAFTFCB Vienna
Award: IAB Webad 2010 Bronze


After the EU-legislation to ban light bulbs UFH – the leading Austrian provider of electronic waste collection and recycling – wanted to provide information and a platform for discussing this emotional topic.

We answered the brief creating a vertically split website to represent the opposing opinions on traditional light bulbs versus energy saving lamps. By turning each lamp on or off users could compare the energy consumption and shed light on each perspective. The Facts & Figures page featured a mash-up pulling in live data and visualising the status of the poll.

The campaign was supported by articles in Austria’s leading newspapers, radio features and social media. Visitors spent on average 3.5 minutes on the site and 67% participated actively by voting or posting in the discussion forum.